From idea to visible, faster
A website project still starts from the same questions: who is the site for, what should it say, and what should the visitor do next? AI doesn't remove that work. It helps bring the answers into a visible form faster.
I design the site in Claude Design and build it with Claude. I can try different structures and visual directions right at the start of the project. The client doesn't have to imagine the result from a description alone: they can look, comment and choose.
I choose the direction
I've taught the AI my own style and way of working. Still, the first suggestion is only a starting point. I look at the typography, the image crops, the rhythm of the page and whether the whole thing really looks like the company.
The same goes for content. A good-looking page doesn't help if it's not clear what the company does. I trim, arrange and polish the whole myself. Responsibility for the result doesn't shift to a tool.
More room for experiments
When making one option doesn't take a whole day, I dare to try several. We can compare a calm and a bolder home page, different service cards or ways of presenting client work.
Images and videos are part of this too. I use ChatGPT and Higgsfield to make them when AI-generated material suits the project. There's still a place for the client's own photos and genuine content.
The tool is chosen per project
Claude is involved in design and building, but I choose the publishing platform based on need. A custom site can be published on Vercel. Framer suits, for example, projects where the client wants to update content visually themselves.
My goal is to make a site where content, look and function fit together. Only imagination is the limit — and in the end what matters most is that the page serves its user.
Shall we talk about your site? ↗